Crowdsourcing as a low-cost, high-reward innovation strategy
31.05.2021 - Andjela - 3 min read -

Crowdsourcing as a low-cost, high-reward innovation strategy

There’s not a bad time to start using crowdsourcing strategy in your innovation development

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Ensuring innovation success with the brand strategy
04.05.2021 - Deana - 7 min read -

Ensuring innovation success with the brand strategy

Your customers form an opinion about your brand in 7 seconds, so make sure to make the best first impression

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Co-Branding as an innovation strategy
19.04.2021 - Deana - 3 min read -

Co-Branding as an innovation strategy

Collaborating with another brand can result in much more than innovative solutions and can highly benefit your business

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Why is it important to understand needs and wants in your innovation process?
15.12.2020 - Deana - 6 min read -

Why is it important to understand needs and wants in your innovation process?

Understanding the difference between needs and wants is an imperative for the success of your innovations.

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Advantages and disadvantages of the market pioneer strategy
15.10.2020 - Deana - 3 min read -

Advantages and disadvantages of the market pioneer strategy

Advantages and disadvantages of the market pioneer strategy  ‒ are you up for the challenge?

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Importance of incremental innovation
14.09.2020 - Andjela - 3 min read -

Importance of incremental innovation

Incremental innovations should be a part of your continuous improvement strategy.

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Disruptive innovation explained
07.09.2020 - Andjela - 2 min read -

Disruptive innovation explained

It is what everyone is talking about, but let’s see if your understanding of disruptive innovation matches its true meaning?

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If done right, self-cannibalism can bring your business the competitive advantage and secure its long-term position
17.08.2020 - Deana - 2 min read -

If done right, self-cannibalism can bring your business the competitive advantage and secure its long-term position

Have you ever considered self-cannibalism as a way of doing business? Maybe it’s the right time to change your innovation strategy.

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Key points you should take into consideration when creating an Innovation Strategy
21.05.2020 - Deana - 5 min read -

Key points you should take into consideration when creating an Innovation Strategy

A well-defined innovation strategy guides your business through the whole innovation process and reduces the risk of failure

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